To be at the forefront of ingredient consciousness consistent with the values articulated by our founder Muriel, The Lady Dowding (wife of the Commander-in-Chief of Fighter Command Air Chief Marshall Lord Dowding B.C.B., K.C.B., G.C.V.O.) in 1959.
To ensure our products offer a natural alternative to preservative and chemical-based beauty products.
To incorporate environmental conscience in all aspects of our supply chain.
Our swan logo encapsulates our mission being associated with the deities of healing waters and the sun. Known for its grace and beauty the swan is symbolic of our mission to deliver beauty by the intertwining of natural elements in our product offering.